Monday, February 04, 2013

Super Bowled Over?

(Remember to click the title above to read the entire post!)

The Baltimore Ravens defeated the San Francisco 49ers in yesterday's Super Bowl. I admit that I was pulling for the Ravens, but only because they had Michael Oher playing for them and I greatly enjoyed the movie about his early life, "The Blind Side."

But enough about the game. Let's talk about the commercials. Because, really, that's the big draw for this event, am I right? Ad Blitz has them all up on YouTube here.

On the whole, I was disappointed. We generally gather together with friends and the only time everyone is paying attention to the television - as there are many, many folks at these things who couldn't care less about the game - is when the commercials come on. You can tell by the crowd reaction which ones are hit and which ones miss. It felt like there were a lot more misses this year.

Most of the typical ad strategies were represented: the "aww" ad featuring the Budweiser Clydesdale. Bud is even sponsoring a "name the pony" contest via Twitter. Then there's the put-a-lump-in-your-throat patriotic ad. Last year it was Clint Eastwood, this year it was one narrated by Oprah Winfrey for a combined Jeep/USO ad. There's usually some kind of "sex sells" ad, but this year was notoriously light on those (thankfully). The closest one was probably the Axe astronaut ad. There's generally a cute babies or cute animals ad ... I think Kia cornered the market on both in one commercial this year. 

There's always at least one ad that makes you scratch your head and wonder why any company would blow $3 million on *that* ... for me this year it was the one from Mio featuring Tracy Morgan. Speaking of which, there are always ads that feature celebrities; sometimes these click (as in the Best Buy ad featuring Amy Poehler), and sometimes they don't (see the near-unwatchable Bud Light ads featuring Stevie Wonder or the Samsung ad with Paul Rudd and Seth Rogen, with a LeBron James cameo).

Though there were several ads that I thoroughly enjoyed, for me the one that I'm remembering best is this ad for the Hyundai Sonata Turbo:

THOUGHT TO CHEW ON: Experts tell us that watching a 2-hour movie filled with violence and profanity has no discernible effect on our behavior. If that's true, why do these companies pay more than $3 million (plus some rather large production costs) on something that lasts only 30 seconds ... all in the interest of changing our behavior?

So which commercial(s) did you like?

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